Welcome to the official website of the World Creativity Council.

Creativity is one of the Five Learning Mind Sports along with Mind Mapping, Speed Reading, IQ and Memory.

All of these skills positively impact on the others and together they can help any individual to be more effective in whatever they choose to do.  All five Learning mind sports are featured in the Festival of the Mind, a showcase of

Creativity is defined by Torrance, the doyen of creativity testing, as follows: 'Creativity is a process of becoming sensitive to problems, deficiencies, gaps in knowledge, missing elements, disharmonies and so on; identifying the difficulty; searching for solutions; making guesses or formulating hypotheses about the deficiencies; testing and re-testing these hypotheses and possibly modifying and re-testing them; and finally communicating the results.'